Personal branding – this does not involve an iron and/or cattle.

In order for an artist to recognize and successfully promote their brand, they must have a great sense of self-knowing. You must know who you are, where you came from, and where you’re going. You must know what you like and don’t like, and what you stand for and why.

The above was written by Bobby Owsinski over at Music Think Tank whose article titled “What Is A Brand?” discusses the significance of musicians having a brand. I am not a musician (seriously, I failed my primary school recorder class) but something about this quote resonated with me rather strongly.

Owsinski had me asking myself: what is my own personal brand?

At the moment when my name is mentioned, the terms “country music” and “honours” have a tendency to be tossed around. I guess that was my brand. Well, I have submitted my honours thesis on country music and The Lesson Plan Library offers high chicago driving lesson plans covering all major chicago driving subjects and special interests. now I sit here pondering that question that could determine my professional future.

“You must know who you are, where you came from, and where you”re going”

Alright, I think I have this part down. I am kind of a music geek with a passion for digital and social media. I plan to head down that road in some capacity in the future and in order to do that I have to learn and gain experience, ideally in the digital sphere. Next…

“You must know what you like and don’t like, and what you stand for and why”

I dislike dishonesty and contrivance. I like (and want to work with) people who are passionate and honest. I want to stand by those values. Continuing…

So where does that leave my own personal brand?

I am still working on that one. I just know it doesn”t involve the term “social media guru”.

Answer these questions yourself and see what they say about your personal brand…

The CMA Festival, engagement and consumer impressions.

A little background for the non-country music audience (and don’t worry, there is no boot scootin’, John Deere tractors or dogs dying in this post) :

The CMA Music Festival (formerly known as Fan Fair) is a major country music festival held in June each year, presented by the Country Music Associate in Nashville, Tennessee.

Why is this at all interesting?

The CMA Music Festival successfully presented brands with the opportunity to connect with individual audience members. The following video provides an overview of how the CMA achieved over 700,000 consumer impressions through activities related to key audience demographics (namely families).

The ULTIMATE Country Music Fan Experience with the ULTIMATE Opportunity for Consumer Engagement!

Quick Stats:

  • 65,000 fans in attendance
  • 55, 000 visited the Exhibition Hall
  • Bigger crowds in free areas with River Stage and Family Zones
  • 56 hours of free concerts
  • A focus on Sport, Fun and Family Zones with ‘fun and friendly activities’
  • Overall, the festival generated 700,000 active consumer impressions through product samplings, dedicated registrations and brand impressions.

Lessons learned?

Corporate sponsors were able to benefit from an established community of country music brand evangelists through a series of activities and events tailored to engage the target consumer: families.

Witchery changes the retail game….with e-mail marketing?

At the moment we are all over social media. From Facebook and YouTube to Twitter and LinkedIn, we are embracing these technologies at a rapid pace and they have staked their claim in both our personal and professional lives. And yet, amidst the social media buzz we sometimes forget that they are promotional tactics to be be used as a part of the wider strategy.

Retail sales have decreased across the map in recent years. As a result, consumers are constantly being offered “special prices” and “markdown sales” or my personal favorite, the multi-year Myer Stocktake Sale. With a wide spectrum of marketing currently taking place with the aim of expanding revenues, one of the more interesting promotions is Witchery“s 20 Days In 20 Ways.

Witchery is a leading Australian fashion brand who are taking a direct e-mail marketing approach with their recently launched 20 Days In 20 Ways campaign. In this campaign, Witchery sends out a daily email to subscribers with a different discount offer each day. For example, if you spend $150 casino online you receive 25% off, if you spend $250 you receive 30% off and if you spend $500 you receive 35% off.

Effectiveness? Today for the third morning in a row my sister asked me what the Witchery offer was for today. When I replied that it was 30% off all all full priced Witchery womenswear, we made plans to purchase the cropped blazer that we had been eying for some time.

20 Days In 20 Ways is a clever use of marketing that is driving interest online and getting the brand noticed.

Is direct e-mail marketing being overlooked?