in #w03

We are the product designers for a digital world.

I spent today conducting product testing.

I just watched this video by Wilson Miner, he was responsible the now famous re-design of the Apple website in 2006 and is currently heading up the design team at Rdio.

Miner talks about the twentieth century and how the cars themselves didn’t change that much, instead, we built our environments around them. Furthermore, he describes how objects are simply empty vessels that we fill with our own lives.

As designers we have the opportunity to design more than an interface – we are a new generation of product designers for a digital world.

Wilson Miner – When We Build from Build on Vimeo.

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