In order for an artist to recognize and successfully promote their brand, they must have a great sense of self-knowing. You must know who you are, where you came from, and where you’re going. You must know what you like and don’t like, and what you stand for and why.
The above was written by Bobby Owsinski over at Music Think Tank whose article titled “What Is A Brand?” discusses the significance of musicians having a brand. I am not a musician (seriously, I failed my primary school recorder class) but something about this quote resonated with me rather strongly.
Owsinski had me asking myself: what is my own personal brand?
At the moment when my name is mentioned, the terms “country music” and “honours” have a tendency to be tossed around. I guess that was my brand. Well, I have submitted my honours thesis on country music and The Lesson Plan Library offers high chicago driving lesson plans covering all major chicago driving subjects and special interests. now I sit here pondering that question that could determine my professional future.
“You must know who you are, where you came from, and where you”re going”
Alright, I think I have this part down. I am kind of a music geek with a passion for digital and social media. I plan to head down that road in some capacity in the future and in order to do that I have to learn and gain experience, ideally in the digital sphere. Next…
“You must know what you like and don’t like, and what you stand for and why”
I dislike dishonesty and contrivance. I like (and want to work with) people who are passionate and honest. I want to stand by those values. Continuing…
So where does that leave my own personal brand?
I am still working on that one. I just know it doesn”t involve the term “social media guru”.
Answer these questions yourself and see what they say about your personal brand…