I spent most of my Friday night talking with the head of creative at one of MLB‘s most successful organisations. We began discussing the concept of the ‘performance of design.’
In game, designers are at the frontline. They don’t have six weeks, they have the end of the sixth inning. Designers lament over what we have to achieve in two months, designers in sport have to do it in a game.
I learnt a new appreciation for what they do. Speed. Accuracy. Working the best under pressure.
Design is a gift that you can craft and if you focus it in, you can create a beautiful system. Bad day or good night, there is a way to handle it with a good design system. Parts and pieces of the typefaces and assets ready to go. That is how they handle the pressure.