in Design, Sport

Fan identity and DNA in sports jerseys

Over recent weeks I have become exposed on a deeper level to the branding and illustrations of sporting organisations, particularly in major league baseball and American football. Part of this emerged with my interest into the story behind the Houston Astros rainbow jersey.

Listening to Jon Contino and Todd Radom, I feel compelled to explore the relationship between the design of a sports jersey and how they can be perceived by fans as an extension of their personal identity.

The trigger for this was the fan response to the Los Angeles Rams reintroducing the long established colours (the primary blue and yellow) for five throwback games, as opposed to the gold and white after relocating to Los Angeles from St Louis. I was also intrigued by the fan response to Arizona State University basing their new uniform design to “feature sublimated chest patterns based on the Arizona flag.”

I’m stoked to share this research over the next few weeks.

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