in Design, Digital

Steel workers, deploy

Lunchbasicversion

I work on the internet, which means I spend a lot of time thinking about an environment where I don’t have to think.

Instead of an industry based on structuring ambiguity, it would be great to pioneer an environment driven by experiences that delight the world.

If we are the steel workers and manufacturers of the digital world, why aren’t we building that? We are the assembly line, let’s start shipping something awesome.

Unhappy with a product? Build it. Bored with a UI? Design it. Have a story to tell? Write it.

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